Ecommerce: the next normal in retail?

Online sales increased by 25% in just the two-week period that lockdowns began in March, 2020 — McKinsey

The pandemic has accelerated the already prevalent digitization of the modern world. Lockdowns, government restrictions and self-isolation have had a profound impact on consumer behaviour, and may even indicate what the new normal of retail will be in the coming years. In particular, the pandemic has driven a surge in ecommerce and DTC demand, another trend that is likely to stay in the post-pandemic world.

Regardless of the state of retail during the pandemic, the past 3 years have demonstrated a considerable shift in consumer sentiment and behaviours who have began to steer away from traditional physical stores and towards ecommerce retail. With this transformation, new technology solutions have emerged, allowing sellers to leverage data to extract insights and identify customer trends.

The availability of real-time insights and analyses have made businesses more agile and responsive to consumer trends than ever before. Platforms like Shopify have paved the way for e-commerce in the digital world, providing solutions for order management, payment processing, automation and more. In the current environment, tools like these have become indispensable in creating online stores, particularly for small to mid size businesses.

However, this has left merchants, marketers and salespeople who use a variety of tools synchronously — content management, SEO, social media marketing and more — with an overwhelming digital overload.

Additionally, a tech stack with repetitive, unnecessary or excessive tools can make finding a single piece of information or getting a high level view of a business that much harder.

Prepare for the future

Optimize your tech stack

The average enterprise uses 91 marketing cloud services, including website analytics, lead management, content management, marketing automation, and more. — Chief Marketing Technologist

We respect that each niche task within ecommerce might require its own speciality tool or software. While operations may thrive with these systems, individuals often bear the costs of managing them. eFeed works as a layer above all your tools — we help your tools work harmoniously by giving you a single source for all your updates so you can make informed decisions to grow your business, without having to get in the weeds.

Put an end to context switching

eFeed is designed for individuals.

Instead of having your work scattered across Salesforce, Shopify and Trello, we give you a starting point for your workday. By integrating all of your marketing and sales tools — whether it is CRM software or Google Analytics — we give you a one-stop place to find all the information you need, so you don't waste time hopping from app to app and interrupting your mental flow. This way, you can keep track of all the moving pieces of your business — whether it is leads, outreach efforts or metrics — in one place.

Join the waitlist today.

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